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Ánima Candles

The Brand

Ánima is a Barcelona-based candle brand that transforms its founder's travel memories into scents for the home. Each fragrance is inspired by a different city, capturing the places, moments, and feelings worth coming back to.

The Project

Ánima is a Barcelona-based candle brand that transforms its founder's travel memories into scents for the home. Each fragrance is inspired by a different city, capturing the places, moments, and feelings worth coming back to.

Services

Brand Identity & Creative Direction
Logo Design
Brand Voice & Copywriting
Custom Hand-Drawn Illustrations
Typography & Colour Palette
Packaging & Label Design
Product Mockups

Ánima Candles

The Brand

Ánima is a Barcelona-based candle brand that transforms its founder's travel memories into scents for the home. Each fragrance is inspired by a different city, capturing the places, moments, and feelings worth coming back to.

The Project

Ánima is a Barcelona-based candle brand that transforms its founder's travel memories into scents for the home. Each fragrance is inspired by a different city, capturing the places, moments, and feelings worth coming back to.

Services

Brand Identity & Creative Direction
Logo Design
Brand Voice & Copywriting
Custom Hand-Drawn Illustrations
Typography & Colour Palette
Packaging & Label Design
Product Mockups

The Concept

Ánima was born from the idea that scent has the power to bring us back to a place, a moment, or a feeling.

Inspired by its founder's travels, each candle captures the essence of a different city, turning memories and atmospheres into fragrances for the home. We translated this idea into a warm, playful visual identity that celebrates curiosity, discovery, and the little details that make every place unforgettable.

Lit amber glass candle labeled 'No 4 Ubud' with scent notes of frangipani, green leaves, and soft incense, next to matching box with the same label design featuring purple leaf motifs.Two amber glass candles labeled No 2 Barcelona with fig leaf, rosemary, and cedar wood scent, and No 4 Ubud with frangipani, green leaves, and soft incense scent, both by Ánima.
More than just candles, Ánima is an invitation to travel through scent. A collection of places, memories, and little moments brought to life through fragrances, colours, and hand-drawn illustrations.

Each one tells a different story, but all share the same spirit of curiosity, warmth, and discovery.

A Logo with a Human Touch

Ánima's logo was drawn by hand to reflect the warmth and personality behind the brand. Its organic, imperfect lines give it a playful, approachable character, setting the tone for an identity that feels personal, expressive, and anything but ordinary.
The word Ánima in textured white serif font with a spiral symbol to the left, set against a blurred background of green and brown natural tones.White spiral shape merged with a capital letter A with an acute accent on a warm gradient background of reddish, orange, and brown tones.

Color palette

De Aquí's colour palette is bold, vibrant, and full of personality.
A playful mix of earthy, warm tones and unexpected pops of bright colour reflects the brand's connection to natural ingredients while bringing a fresh, contemporary energy to its identity. The contrasting shades give each sauce its own character while keeping the collection cohesive and instantly recognisable.
Color palette with four vertical rectangular swatches named Black Rose (Hex #1e0204, RGB 30, 2, 4), Jon (Hex #3a2026, RGB 58, 32, 38), Rose Gold (Hex #e5c9be, RGB 229, 201, 190), and Pearl Bush (Hex #e9e1d2, RGB 233, 225, 210) on a textured background blending orange, brown, green, and beige hues.Grid of six colored circles on a black background arranged in two rows of three: dark maroon, light lavender, olive green on top; bright lime yellow, burnt orange, and pastel pink on bottom.

A City in Every Tile

Every Ánima fragrance is inspired by a different city, and every city has a story worth illustrating. We created a custom hand-drawn tile for each fragrance, translating the architecture, atmosphere, and little details of each destination into a unique visual composition. Each illustration was developed through a meticulous creative process, giving every candle its own identity while bringing the collection together as one.
Grid of six colored circles on a black background arranged in two rows of three: dark maroon, light lavender, olive green on top; bright lime yellow, burnt orange, and pastel pink on bottom.

Typography

Ánima's visual identity combines two serif typefaces: Libre Baskerville Italic and Old Style 1.
Libre Baskerville is an open-source typeface based on the classic Baskerville design, with elegant proportions and a strong editorial character. Its italic style adds a softer, more romantic touch.

Old Style 1 brings a traditional, vintage-inspired feel through its distinctive letterforms. Together, the two typefaces create a typographic system that feels timeless, romantic, and full of character, while maintaining readability and consistency across the brand.
Text sample of the Libre Baskerville Italic font style showing all uppercase and lowercase letters and numbers 0-9, displayed in beige on a dark brown background.Typography sample titled Old Style 1 displaying uppercase and lowercase letters A to Z and numbers 0 to 9 in a serif font on a beige background.

The Fragrances:
Different Cities, Different Stories.

Every fragrance has its own destination, personality, and story to tell. We created a flexible packaging system that gives each city room to shine, combining custom illustrations, colour, and thoughtful details into a collection that feels connected without losing what makes each candle unique.
Text on a beige, slightly textured paper with a burgundy and orange geometric diamond logo at the top. The text reads: 'N° 1 | Ciudad del Cabo. De la colección Volver. Esta vez quisimos traer el aire de Ciudad del Cabo a casa: la brisa salada, las ventanas abiertas y esa sensación de tener todo el día por delante. Con notas de buchu, geranio rosado y acorde marino, esta vela aporta un carácter fresco, herbal y ligero. Para volver, aunque sea por un rato.' At the bottom is the brand name Ánima with a spiral design.Lit amber glass candle next to matching red-orange box with label reading 'No 1 Ciudad del Cabo, Buchu, geranio rosado y acorde marino, Ánima' framed by a geometric pattern of red and orange squares.
Lit brown glass candle labeled No 2 Barcelona with fig leaf, rosemary, and cedarwood scent next to a matching purple box with the same label design.Text content on a beige, slightly textured and creased paper featuring a decorative square pattern on top with black and olive leaf shapes on a mauve background. Below, the heading reads 'No 2 | Barcelona.' The text describes a candle from the Volver collection capturing the essence of Barcelona with extended meals, open windows, and Mediterranean air. It mentions fig leaf, rosemary, and cedarwood notes, blending Mediterranean vegetation freshness with a soft woody base. It ends with the phrase 'Para volver, aunque sea por un rato.' and the brand name Ánima at the bottom.
Printed card with decorative symbol at top and text titled 'No 3 | Buenos Aires' describing a candle from the Volver collection with scents of linden flower, yerba mate, and soft wood, evoking a floral, herbal, delicate character and moments on a balcony in Buenos Aires. The card ends with 'Ánima' at the bottom.Lit amber glass candle labeled No 3 Buenos Aires with floral and geometric turquoise border next to a matching blue box with the same label detailing scents of linden flower, yerba mate, and soft wood from Ánima.
Lit brown glass candle labeled 'No 4 Ubud' with decorative purple leaf border, next to matching cardboard box with the same label and border, set against a beige background.Text on beige paper with a small illustration of purple flowers and leaves at top, titled 'Nº 4 | Ubud' from the collection Volver, describing Ubud's mornings with humid air, lush vegetation, floral notes of frangipani, green leaves, and soft incense, evoking a slow, enveloping, and subtly resinous scent for the Ánima brand.
A cream-colored paper with a small colorful tile-like floral design at the top center. Below, the text reads: No 5 | Ciudad de México, describing a candle from the Volver collection with notes of toasted coffee, cinnamon, and piloncillo. The text evokes warm, spiced, slightly sweet aromas reminiscent of a café de olla and moments that make you forget to check the time. Ends with the Ánima brand name at the bottom.Lit brown glass candle labeled No 5 Ciudad de México with notes of roasted coffee, cinnamon, and piloncillo next to a matching purple box with the same label decorated with a blue floral border.

Packaging

Two amber glass candles labeled No 2 Barcelona with fig leaf, rosemary, and cedar wood scent, and No 4 Ubud with frangipani, green leaves, and soft incense scent, both by Ánima.Five colorful square candle boxes labeled with different city names and scents: red for Ciudad del Cabo, pink for Barcelona, blue for Buenos Aires, olive green for Ubud, and purple for Ciudad de México, arranged on a beige marble surface with shadows.Six amber glass candles, each lit with a small flame, are displayed alongside their matching colorful boxes labeled with city names and scent details: Ciudad del Cabo (#1) with red packaging, Barcelona (#2) with pink packaging, Buenos Aires (#3) with light blue packaging, Ubud (#4) with olive packaging, and Ciudad de México (#5) with dark purple packaging. The candles and boxes are arranged on beige stone steps with soft natural lighting.Open matchbox with wooden matches, the cover is dark maroon featuring a beige spiral and letter 'Á' design, placed on textured beige surfaces with soft shadows.
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The Concept

Ánima was born from the idea that scent has the power to bring us back to a place, a moment, or a feeling.Inspired by its founder's travels, each candle captures the essence of a different city, turning memories and atmospheres into fragrances for the home.

We translated this idea into a warm, playful visual identity that celebrates curiosity, discovery, and the little details that make every place unforgettable.

Two amber glass candles labeled No 2 Barcelona with fig leaf, rosemary, and cedar wood scent, and No 4 Ubud with frangipani, green leaves, and soft incense scent, both by Ánima.Lit amber glass candle labeled 'No 4 Ubud' with scent notes of frangipani, green leaves, and soft incense, next to matching box with the same label design featuring purple leaf motifs.
More than just candles, Ánima is an invitation to travel through scent. A collection of places, memories, and little moments brought to life through fragrances, colours, and hand-drawn illustrations. Each one tells a different story, but all share the same spirit of curiosity, warmth, and discovery.

A Logo with a Human Touch

Ánima's logo was drawn by hand to reflect the warmth and personality behind the brand. Its organic, imperfect lines give it a playful, approachable character, setting the tone for an identity that feels personal, expressive, and anything but ordinary.
The word Ánima in textured white serif font with a spiral symbol to the left, set against a blurred background of green and brown natural tones.White spiral shape merged with a capital letter A with an acute accent on a warm gradient background of reddish, orange, and brown tones.

Color palette

Ánima’s colour palette was designed to be simple, warm, and understated, allowing each fragrance to have its own distinct colours and visual identity.Inspired by nature, the palette brings together soft, earthy tones with a subtle romantic feel. These colours create a timeless foundation for the brand, bringing consistency to the collection while giving each fragrance the freedom to tell its own story.
Color palette with four vertical rectangular swatches named Black Rose (Hex #1e0204, RGB 30, 2, 4), Jon (Hex #3a2026, RGB 58, 32, 38), Rose Gold (Hex #e5c9be, RGB 229, 201, 190), and Pearl Bush (Hex #e9e1d2, RGB 233, 225, 210) on a textured background blending orange, brown, green, and beige hues.

Typography

Ánima's visual identity combines two serif typefaces: Libre Baskerville Italic and Old Style 1.Libre Baskerville is an open-source typeface based on the classic Baskerville design, with elegant proportions and a strong editorial character. Its italic style adds a softer, more romantic touch.

Old Style 1 brings a traditional, vintage-inspired feel through its distinctive letterforms.

Together, the two typefaces create a typographic system that feels timeless, romantic, and full of character, while maintaining readability and consistency across the brand.
Text sample of the Libre Baskerville Italic font style showing all uppercase and lowercase letters and numbers 0-9, displayed in beige on a dark brown background.Typography sample titled Old Style 1 displaying uppercase and lowercase letters A to Z and numbers 0 to 9 in a serif font on a beige background.

The Fragrances:
Different Cities, Different Stories.

Every fragrance has its own destination, personality, and story to tell. We created a flexible packaging system that gives each city room to shine, combining custom illustrations, colour, and thoughtful details into a collection that feels connected without losing what makes each candle unique.
Lit amber glass candle next to matching red-orange box with label reading 'No 1 Ciudad del Cabo, Buchu, geranio rosado y acorde marino, Ánima' framed by a geometric pattern of red and orange squares.Text on a beige, slightly textured paper with a burgundy and orange geometric diamond logo at the top. The text reads: 'N° 1 | Ciudad del Cabo. De la colección Volver. Esta vez quisimos traer el aire de Ciudad del Cabo a casa: la brisa salada, las ventanas abiertas y esa sensación de tener todo el día por delante. Con notas de buchu, geranio rosado y acorde marino, esta vela aporta un carácter fresco, herbal y ligero. Para volver, aunque sea por un rato.' At the bottom is the brand name Ánima with a spiral design.
Lit brown glass candle labeled No 2 Barcelona with fig leaf, rosemary, and cedarwood scent next to a matching purple box with the same label design.Text content on a beige, slightly textured and creased paper featuring a decorative square pattern on top with black and olive leaf shapes on a mauve background. Below, the heading reads 'No 2 | Barcelona.' The text describes a candle from the Volver collection capturing the essence of Barcelona with extended meals, open windows, and Mediterranean air. It mentions fig leaf, rosemary, and cedarwood notes, blending Mediterranean vegetation freshness with a soft woody base. It ends with the phrase 'Para volver, aunque sea por un rato.' and the brand name Ánima at the bottom.
Lit amber glass candle labeled No 3 Buenos Aires with floral and geometric turquoise border next to a matching blue box with the same label detailing scents of linden flower, yerba mate, and soft wood from Ánima.Printed card with decorative symbol at top and text titled 'No 3 | Buenos Aires' describing a candle from the Volver collection with scents of linden flower, yerba mate, and soft wood, evoking a floral, herbal, delicate character and moments on a balcony in Buenos Aires. The card ends with 'Ánima' at the bottom.
Lit brown glass candle labeled 'No 4 Ubud' with decorative purple leaf border, next to matching cardboard box with the same label and border, set against a beige background.Text on beige paper with a small illustration of purple flowers and leaves at top, titled 'Nº 4 | Ubud' from the collection Volver, describing Ubud's mornings with humid air, lush vegetation, floral notes of frangipani, green leaves, and soft incense, evoking a slow, enveloping, and subtly resinous scent for the Ánima brand.
Lit brown glass candle labeled No 5 Ciudad de México with notes of roasted coffee, cinnamon, and piloncillo next to a matching purple box with the same label decorated with a blue floral border.A cream-colored paper with a small colorful tile-like floral design at the top center. Below, the text reads: No 5 | Ciudad de México, describing a candle from the Volver collection with notes of toasted coffee, cinnamon, and piloncillo. The text evokes warm, spiced, slightly sweet aromas reminiscent of a café de olla and moments that make you forget to check the time. Ends with the Ánima brand name at the bottom.

Packaging

Six amber glass candles, each lit with a small flame, are displayed alongside their matching colorful boxes labeled with city names and scent details: Ciudad del Cabo (#1) with red packaging, Barcelona (#2) with pink packaging, Buenos Aires (#3) with light blue packaging, Ubud (#4) with olive packaging, and Ciudad de México (#5) with dark purple packaging. The candles and boxes are arranged on beige stone steps with soft natural lighting.Five colorful square candle boxes labeled with different city names and scents: red for Ciudad del Cabo, pink for Barcelona, blue for Buenos Aires, olive green for Ubud, and purple for Ciudad de México, arranged on a beige marble surface with shadows.Two amber glass candles labeled No 2 Barcelona with fig leaf, rosemary, and cedar wood scent, and No 4 Ubud with frangipani, green leaves, and soft incense scent, both by Ánima.Open matchbox with wooden matches, the cover is dark maroon featuring a beige spiral and letter 'Á' design, placed on textured beige surfaces with soft shadows.
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